‘Livox was founded by a mother and father who wanted to better communicate with their physically handicapped daughter. According to the WHO , people with disabilities comprise the largest minority group on the planet. Livox develops products, services and training that enable social inclusion for… Read More
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Patagonia and the problems with being good.
Patagonia Inc. is a supplier of outdoor clothing and accessories, its grew from a small company making climbing accessories and sustainability is a core value. It is worth reviewing Patagonia’s mission statement as this is the brand’s DNA – “Build the best product, cause no… Read More
AO.com ‘Lets Go !’
AO.com is a an online retailer specialising in electronic goods, it was started in 2000 by John Roberts who was bet £1 that he could not start a business, it was originally called Appliances Online and initially it sold kitchen appliances on behalf of major… Read More
Apple Store the high street utopia
With Apple, branding and design are core parts of the DNA and Steve Jobs was unhappy selling Apple products through third party stores. He wanted the Apple store so that he could directly change Apple’s relationship with its customers and to bring into their full… Read More